Exploring the Smart Home Ecosystem: A Segmentation Analysis

The purpose of this study is to identify segments among smart home technology users based on attitudes and behaviors. Specific objectives include:

• Gauge consumer ownership, usage and behaviors of smart home technology products
• Understand attitudes toward smart home products
• Identify motivators and barriers to smart home technology ownership
• Understand the role of the professional installer/integrator

Published: 9/12/2019