Pet Technology: Ownership, Use and Perceptions

This report provides an in-depth understanding of cat and dog owners’ awareness and use of pet technology. Specific objectives include:

• Evaluate pet owners’ awareness of pet tech
• Assess consumer ownership and use of pet tech
• Identify pet owners’ purchase intent and interest in pet tech
• Assess pet tech drivers and barriers to purchase
• Determine areas of possible improvement
• Identify future areas of opportunity for manufacturers and service providers

Published: 4/6/2018