This CTA Research study explores household ownership and purchase intent among Canadian households for key consumer technology products. “Purchase intent” serves as a leading indicator of trends shaping the technology marketplace over the next 12 months.
Specific topics discussed in the report include:
Degree of Ownership – Household penetration rate of consumer technologies
Trending Products – Categories of technologies gaining traction among consumers
Interest in Lifestyle Tech – Purchasing interest levels on new and select lifestyle/emerging technology products
Macroeconomic Impacts – Factors affecting HH shopping and purchasing habits, such as product availability and fiscal inflation
Key Demographic Segments – Segments leading the way on purchasing intent