The objective of this research is to understand how U.S. households are shifting behaviors at home in response to the COVID-19 outbreak in the United States since the beginning of March 2020. Specifically, this research focuses on:
Frequency of content consumption (streaming video, eBooks, etc.).
Frequency of online ordering (groceries, restaurant take-out, household product delivery, etc.)
Use of contactless delivery options for food and groceries
Frequency of social media engagement to stay connected and share information