Exploring Technology Preferences Among Gen Z

This study was conducted among a U.S. audience to understand the technology behaviors and preferences of the U.S. Gen Z population.

Specifically:

• Technology product ownership, usage, and preferences across multiple categories – video, audio, mobile, accessories:
  • What do they own? Use? Prefer? Why?
• Purchase intent in next 12 months and drivers:
  • What features/benefits drive purchases – cost, personalization?
• Service subscribers and usage

Published: January 2024

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