Exploring the Smart Home in 2022: A Segmentation Analysis

This CTA Research study identifies U.S. consumer market segments among smart home technology owners based on attitudes and behaviors.

Specific topics discussed in the report include:

• Product Ownership: Understand the proportion of U.S. households that currently own and plan to buy smart home products.
• Market Segmentation: Identify market segments based on attitudes and behaviors relating to smart home technology.
• Consumer Sentiment: Identify motivators and barriers to smart home technology ownership.
• Installation Preferences: Understand the role of the professional installer/integrator vs. “do it yourself” (DIY) in product installations.

Published: August 2022