Living Wirelessly: Smartphone-to-Device Connectivity

This CTA research explores consumer smartphone connectivity (i.e., connecting to other devices via Wi-Fi, Bluetooth, cellular network or satellite) with a goal of better understanding how U.S. adults use their smartphones’ connectivity to interact with the world and go about their daily lives (e.g., in the home, in the car or at work).

Specific objectives include:

• Understand consumers’ daily use of smartphone connectivity
• Understand the devices consumers connect to their smartphones
• Explore how, when and why consumers use their smartphones to connect to other devices
• Discover expectations and uncover the importance/benefits of smartphone connectivity
• Uncover challenges/barriers to smartphone connectivity
• Determine areas of opportunity for smartphone connectivity