On-Demand Consumer Services Segmentation Study

On-Demand Consumer Services Segmentation Study

This study aims to better understand U.S. adult consumers’ attitudes, behaviors and use of digital on-demand services and organize the market into unique segments.

Specific topics discussed in the report include:

  • Examining consumer use of app-based services across the following categories/verticals: video, gaming, e-commerce, food and grocery delivery, transportation, and home services 
  • Gauging post-COVID impact and map out the “new normal”
  • Conducting a behavioral segmentation analysis (based on usage, preferences, and attitudes)
  • Updating consumer content consumption data on streaming services, cord-cutting and devices used to view content
  • Understanding consumer attitudes around hardware replacement and determine how the COVID pandemic has impacted pre-2020 replacement trends

Published: December 2022

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