2019 Consumer Audio Market: A Segmentation Analysis
Centered on the audio industry, this consumer-focused study will gauge U.S. adult consumers' attitudes, behaviors and ownership regarding audio products and content, in order to inform product manufacturers, content providers and retailers/distributers on targetable consumer population segments. Specific focus areas include:
Understand attitudes toward audio products through key drivers and barriers.
Gauge consumer ownership, usage and behaviors of audio products.
Define and classify unique populations of interest within the consumer audio market.
Identify features and products consumers are likely to purchase in the future.