2020 Pre-Black Friday Week Survey

2020 Pre-Black Friday Week Survey

Despite the many impacts COVID-19 has had this year, 86% of holiday shoppers still plan on purchasing at least one technology product, accessory or streaming content-related gift during Black Friday Week (Thanksgiving Day through Cyber Monday). This report examines anticipated consumer shopping during Thanksgiving week regarding what products, stores and promotions shoppers plan to take part in.

Published: November 2020

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