2023 Consumer Technology Ownership and Market Potential Study: Canada
This CTA Research study explores household ownership and purchase intent among Canadian households for key consumer technology products. “Purchase intent” serves as a leading indicator of trends shaping the technology marketplace over the next 12 months.
Specific topics discussed in the report include:
Degree of Ownership– Household penetration rate of consumer technologies
Trending Products– Categories of technologies gaining traction among consumers
Interest in Lifestyle Tech– Purchasing interest levels on new and select lifestyle/emerging technology products
Key Demographic Segments– Segments leading the way on purchasing intent