2023 Consumer Technology Ownership and Market Potential Study: Canada

2023 Consumer Technology Ownership and Market Potential Study: Canada


This CTA Research study explores household ownership and purchase intent among Canadian households for key consumer technology products. “Purchase intent” serves as a leading indicator of trends shaping the technology marketplace over the next 12 months.

Specific topics discussed in the report include:

  • Degree of Ownership – Household penetration rate of consumer technologies
  • Trending Products – Categories of technologies gaining traction among consumers
  • Interest in Lifestyle Tech – Purchasing interest levels on new and select lifestyle/emerging technology products
  • Key Demographic Segments – Segments leading the way on purchasing intent

Technologies covered include:

  • TVs (e.g., OLED, 8K, smart TVs)
  • Smartwatches
  • Video game consoles
  • Computing devices (e.g., laptops, desktops, tablets)
  • Smartphones
  • Smart home devices
  • Audio devices
  • Lifestyle tech (e.g., pet tech, drones, electric scooters)
  • And many more

Published: June 2023

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