2024 State of the U.S. Consumer Technology Software & Services Industry
Consumer spending on software and services makes up 31% of total consumer technology industry revenue, representing a $163 billion opportunity in 2024. They are an integral part of how people use and experience consumer technology devices. Software and services offer growth opportunities for the industry as designers explore new ways to tap the power of artificial intelligence, IoT, cloud services and connectivity.
The 2024 State of the US Consumer Technology Software Services Industry is grounded in CTA’s unique position in the industry, drawing upon the perspective of its members, its dedicated team of research analysts, and its deep knowledge of technology adoption. This semiannual publication draws upon data in the more detailed CTA U.S. Consumer Technology Five-Year Industry Forecast as well as CTA's primary research reports.
Inside the report:
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Estimated and forecasted U.S. consumer spending on software and services, 2019-2024
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Consumer survey data
Includes analyst commentary on each major category:
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Gaming Software/Services
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Video Streaming
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Audio Streaming
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Home Security Services
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Health & Fitness Services
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Aftermarket PC Software & Services
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Pay-to-Download Apps
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Extended Warranties & Service Contracts
Published: 4/25/2024
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