2025 Inside the Smart Home: Adoption, Engagement and Outlook

This study explores consumer perceptions, behaviors and needs around current and perspective ownership of smart home technology.

Specifically, this study answers:

• What terms do consumers most associate with smart home products, and what are their perceptions of a “smart home”?
• What percentage of U.S. adults own smart home products, and what benefits are driving adoption?
• What percentage of U.S. adults intend to purchase smart home products, and what are the considerations and barriers to purchase?
• How do owners engage with their devices post-purchase, and how willing are they to work around any “shortcomings"?
• What is the perception of artificial intelligence (AI) in smart home technology, and how will it influence adoption and use of smart home devices?

If you are a CTA member and are having trouble accessing the reports in our CTA Store, please try some of the troubleshooting tips.