Augmented Reality & Virtual Reality: 2022 U.S. Consumer Sentiment

Augmented Reality & Virtual Reality: 2022 U.S. Consumer Sentiment

The purpose of this research is to gain an understanding of consumer awareness, adoption, attitudes and perceptions on augmented reality (AR), virtual reality (VR) and mixed reality (MR) applications and compares 2022 findings to 2019. Specific focus areas include:

  • Consumer Understanding: Gauge consumer familiarity with and understanding of AR, VR and MR, including the metaverse
  • Access Points: Understand how and where consumers access immersive content
  • Ownership Levels: Measure ownership of immersive technology products, including VR headsets/viewers and AR glasses/headsets
  • Use & Experience Levels: Measure how often consumers use immersive tech and their satisfaction and likelihood of recommending VR and AR technologies
  • Use Cases: Understand key content areas for VR and AR technologies, including desired future use cases
  • Purchase Intent: Measure VR product purchase intentions in the next 12 months, including tethered and standalone headsets

Published: November 2022

  • Members

    Regular price
    $0
    Sale price
    $0
    Unit price
    per 
    Login
  • Non Members

    Regular price
    $999
    Sale price
    $999
    Unit price
    per 

Join us!

Together let us shape our vibrant evolving industry

Become a member