This report aims to determine consumer awareness, adoption and sentiments toward facial recognition and other biometric technologies, such as digital fingerprinting, eye retina/iris recognition, voice pattern recognition, facial pattern recognition and ear biometric and hand measurement. Other objectives include:
Understand consumer exposure and sentiment to the use and adoption of biometric technologies
Understand consumer awareness, knowledge and preference about how biometric data is collected, stored and used
Track how consumer awareness, adoption and sentiments towards biometric technologies are evolving with time
Understand comfort level with the myriad uses of these technologies, where are the opportunities and where might the industry encounter pitfalls
Identify consumer responses to these emerging technologies and what they reveal about consumer preferences in their day-to-day lives
