Consumer Perceptions: DIY & Professional Installations of Home Technology
This report seeks to understand consumers' sentiments and behaviors when installing technology products in their homes and if certain product setups, assemblies or installations warrant the services of a professional rather than "do it yourself" (DIY). Specifically, this research is intended to:
Define the benefits and drawbacks of DIY installations compared to hiring a professional installer
Examine which factors are most important to consumers when deciding on a professional installer
Understand where/how consumers find professional installers
Identify the service history of those who have prior experiences with professional installers
Determine how quickly into a project a consumer decides to DIY vs. use a professional installer
Explore how perceptions and behaviors may have shifted since 2018 and the role/impact of the COVID-19 pandemic
