This research determines the innovative technologies retailers have deployed in response to the novel coronavirus pandemic and gauges consumer perceptions of these technologies. Specific objectives include:
In-Store Behavior: Explore how consumers have adjusted their retail shopping habits and in-store behaviors due to the COVID-19 pandemic.
Consumer Sentiment: Measure consumer awareness, favorability and adoption of retail innovations being used in response to the evolving crisis.
Consumer and Industry Perceptions: Understand perceptions of consumers and industry experts on retail safety precautions and innovations.
Future Opportunities: Identify which retail innovations consumers expect to engage with after the crisis subsides.