Data Privacy: Canada Consumer Attitudes & Behaviors
The primary goal of this research is to gain an in-depth understanding of consumers’ attitudes and behaviors regarding online data privacy. Specific research objectives include:
Assess the level of comfort in sharing personal data
Understand perceptions surrounding responsibility for the protection of consumer data
Understand what actions consumers have taken to protect their data
Gauge overall level of concern regarding data privacy
Assess the level of trust in various types of companies around handling personal information
