Global Tech & Durables Market Estimation – Q4 2025

NIQ’s Tech & Durables experts have partnered with the Consumer Technology Association (CTA) to develop a comprehensive Tech & Durables global market estimate for 2026. This analysis, based on historical and current trend data, provides a full-year 2026 forecast by region and sector.

Tech & Durables market growth will decelerate but remain slightly positive into 2026. Global T&D sales for full-year 2026 are forecast to approach $1.34 trillion—a 0.4% increase over 2025. An expected decline of -6% in China and flat growth in the rest of Asia-Pacific is offset by 3-4% growth in the rest of the world.

Tech & Durables includes: Telecom, Major Domestic Appliances, Small Domestic Appliances, IT including Office Products, and Consumer Electronics including Photo.

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