Home Audio Market: A Customer’s Journey

This research was conducted to understand the key motivators and touchpoints driving the purchase of home audio products among recent U.S. adult buyers. Specific questions include: 

• What is the key motivator/trigger that warrants a home audio product (i.e., home theater system, home audio components, stereo system, soundbar or wireless/wired multiroom speakers) purchase?
• How do recent buyers research, discover and shop for home audio products?
• What factors and features do recent buyers prioritize in their home audio product purchases?
• What are the distribution channels where home audio products are ultimately purchased?
• What are the areas of opportunity pertaining to home audio products?

Published: August 2024

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