Managing Your Brand's Voice During the COVID-19 Crisis: Small Business Road Map: Marketing and Communications
This guide from the Consumer Technology Association (CTA)® is intended to provide small businesses with ways to retain and acquire customers during the coronavirus outbreak. In these uncertain times, we would like to share guidance for our members who may be experiencing loss and shifts in their business.
Managing customers and communicating with them is more critical now than ever before. The new business environment is fluid and despite insights from leaders and data analysis, we are unable to accurately forecast what the coming months, and even years, will look like. Small businesses must remain nimble and ready to pivot to maintain their relevance to customers and adapt.