Millennial & Gen Z Generations: Audio Product Ownership & Content Consumption
This report provides an in-depth understanding of U.S. millennial and Generation Z attitudes and behaviors regarding audio products and content and listening behaviors. Specific objectives include:
Assess how millennial and Generation Z populations discover new audio products and content platforms/physical media
Understand what content they listen to and how they receive it
Understand the purchase influencers/drivers and barriers with audio products, including content platforms and physical media
Understand the likes and dislikes of audio products, including content platforms and media
Assess which device(s) these consumers prefer given their environment
Understand how they define and characterize “sound quality” and “top-level” audio
