The purpose of this research is to gain an understanding of the current and future landscapes of home theater (HT) systems and components among U.S. consumers. Specific focus areas include:
Segmenting the HT market by ownership, planned ownership and nonownership
Identifying key factors motivating HT ownership and product features driving future purchases
Exploring the role and configurations of HT components, which include:
Audio and video products, such as TVs, projectors and speakers,
Peripheral devices, such as DVD/Blu-ray players and gaming consoles, and
Content, such as digital downloads, physical media and streaming services
