In November 2019, CTA released its second report on the U.S. gaming industry to define key market segments and explore the outlook. This 2022 study refreshes those findings with new content and trends through the continued examination of U.S. consumers’ attitudes, behaviors and ownership regarding gaming hardware and content.
Specific topics discussed in the report include:
Product Ownership: Determine ownership and purchase intent for gaming hardware, including peripherals/accessories, and software among U.S. adolescents and adults (ages 13 to 64).
Market Segmentation: Identify and redefine core, hardcore and casual market segments based on attitudes and behaviors relating to gaming.
Consumer Sentiment: Measure satisfaction levels among owners of traditional and mobile gaming hardware and determine drivers and barriers.
Future Trends: Gather insights into the future of gaming (e.g., Web3, metaverse, cloud gaming) and perceptions about the ideal gaming experience.