This study determines the overall use and views of over-the-air (OTA) TV antennas among the U.S. population. Specific objectives of this study include:
Gaining a clearer understanding of how many consumers in the U.S. utilize an OTA signal
Provide insight into the income levels, education, ethnicity, and other key demographics of the antennas user base
Determine the strengths and the roadblocks for antenna usage
Gain an understanding on the possible growth in antenna usage over the next two years
