Unwrapping Tech Trends: How Black Friday and Cyber Monday Drive Holiday Shopping

This annual report examines holiday gift giving and consumer shopping trends during Thanksgiving Week including Black Friday and Cyber Monday.

Specifically, this report aims to:

• Discover when consumers will shop during Thanksgiving week and determine their spending expectations.
• Uncover what tech gifts shoppers plan to purchase during Thanksgiving week.
• Understand where consumers will shop for holiday tech gifts either in-store or online during Thanksgiving week.
• Measure how consumers will use technology to shop and find deals during Thanksgiving week.

Published: November 2023

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