The goal of this research study is to explore the current state of play with augmented reality (AR) and virtual reality (VR) in organizations that have already implemented or are experimenting with XR projects. Specific objectives include:
Understand how XR is being used today and what parts of an organization’s value chain are most relevant for XR applications
Identify XR use cases that generate the most value and where companies should invest
Understand how XR deployments are driving return on investment (ROI) today
Explore organizational outlook and assessments on the future of XR in business applications.