2019 Pre-Black Friday Week Survey

This report examines anticipated consumer shopping during Thanksgiving week regarding what products, stores and promotions shoppers plan to take part in. According to the study, among the half (49%) of the U.S. population that plans to shop during Black Friday Week (Thanksgiving Day through Cyber Monday), 82% of those shoppers plan to buy tech devices and accessories, ranging from wireless earbuds to streaming service subscriptions.

Published: November 2019