2022 Pre-Black Friday Week Survey

This report examines anticipated consumer shopping during Thanksgiving week regarding what products, stores and promotions shoppers plan to take part in. Unlike last year's holiday season, which was impacted by lingering concerns from COVID-19, this year, inflation is ruffling consumers' feathers. The rising cost of durables, non-durables and energy is having a visible effect on how consumers are preparing for the upcoming holiday tech shopping season, as our survey data shows.

 Published: November 2022