2023 Consumer Technology Ownership and Market Potential Study: Canada

This CTA Research study explores household ownership and purchase intent among Canadian households for key consumer technology products. “Purchase intent” serves as a leading indicator of trends shaping the technology marketplace over the next 12 months.

Specific topics discussed in the report include:

• Degree of Ownership – Household penetration rate of consumer technologies
• Trending Products – Categories of technologies gaining traction among consumers
• Interest in Lifestyle Tech – Purchasing interest levels on new and select lifestyle/emerging technology products
• Key Demographic Segments – Segments leading the way on purchasing intent

Technologies covered include:

• TVs (e.g., OLED, 8K, smart TVs)
• Smartwatches
• Video game consoles
• Computing devices (e.g., laptops, desktops, tablets)
• Smartphones
• Smart home devices
• Audio devices
• Lifestyle tech (e.g., pet tech, drones, electric scooters)
• And many more

Published: June 2023

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