2024 AI in Shopping: Awareness Engagement and Impacts Study

CTA’s 2024 AI in Shopping study was conducted to understand how artificial intelligence (AI) technologies are being used to aid and enhance retail experiences from the consumer and retailer perspectives.

Specific focus areas of the report include:

• Awareness and perceptions of AI in shopping: Gauge shoppers’ understanding of AI in general and use of AI in retail; determine perceived benefits and challenges AI faces in the retail space
• Current and future engagement with AI-assisted shopping tools: Measure awareness and current and future engagement with AI services with both online and in-store features
• Outcomes shoppers want from AI-assisted shopping tools: Identify what shopping outcomes consumers are most looking for AI to assist with and what information they might be willing to share to achieve their desired shopping outcome(s)
• Building consumer trust with retailers: Explore how consumer trust impacts willingness to share data and what steps retailers can take to increase trust
• Personalized recommendation expectations: Understand shoppers’ attitudes, behaviors and preferences regarding personalized recommendations
• Future Opportunities: Explore perceptions about current and future opportunities for AI to impact consumer shopping experiences

Published: December 2024

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