2025 Consumer Technology Pre-Black Friday Purchase Patterns

This annual report examines holiday gift giving and consumer shopping trends during Thanksgiving, including Black Friday and Cyber Monday. Specifically, this report aims to:

• Discover when consumers will shop during the Thanksgiving holiday and understand their spending expectations
• Uncover which tech shoppers plan to purchase during the Thanksgiving holiday
• Understand where consumers will shop for holiday tech, either in-store or online, during the Thanksgiving holiday
• Learn how consumers will use technology to shop and find deals during the Thanksgiving holiday