{"product_id":"2026-u-s-consumer-technology-ownership-market-potential","title":"2026 U.S. Consumer Technology Ownership \u0026 Market Potential Study","description":"\u003cp\u003eThis CTA Research study is conducted annually across \u003cstrong\u003eten consumer technology categories spanning 73 technology products \u003c\/strong\u003eamong U.S. households, with a goal of establishing two key metrics:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDegree of Ownership \u003c\/strong\u003e– Establish household penetration (ownership) rates of consumer technology products within the U.S.\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePurchase Intent\u003c\/strong\u003e – Monitor the proportion of U.S. households planning to purchase consumer technology products within the next 12 months\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe study also identifies initial household penetrations of emerging tech products.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eTechnologies covered include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTVs (e.g., OLED, 4K, smart TVs)\u003c\/li\u003e\n\u003cli\u003eSmartwatches\u003c\/li\u003e\n\u003cli\u003eVideo game consoles\u003c\/li\u003e\n\u003cli\u003eComputing devices (e.g., laptops, desktops, tablets)\u003c\/li\u003e\n\u003cli\u003eSmartphones\u003c\/li\u003e\n\u003cli\u003eSmart home devices\u003c\/li\u003e\n\u003cli\u003eAudio devices\u003c\/li\u003e\n\u003cli\u003eLifestyle tech (e.g., pet tech, drones, electric scooters)\u003c\/li\u003e\n\u003cli\u003eAnd many more\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Consumer Technology Association","offers":[{"title":"Member","offer_id":48350097113258,"sku":"CRS750","price":0.0,"currency_code":"USD","in_stock":true},{"title":"Non-Member","offer_id":48350097146026,"sku":"CRS751","price":3999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0098\/6280\/7615\/files\/Cover_b4c50abd-4ebd-4063-be0d-398365b33585.jpg?v=1779813440","url":"https:\/\/shop.cta.tech\/products\/2026-u-s-consumer-technology-ownership-market-potential","provider":"Consumer Technology Association®","version":"1.0","type":"link"}