{"product_id":"2026-vehicle-technology-study-shopping-features-the-aftermarket","title":"2026 Vehicle Technology Study: Shopping, Features \u0026 The Aftermarket","description":"\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in; line-height: 115%;\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Arial; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003eThe CTA Vehicle Technology Division Board's 2026 research study examining how consumers navigate the vehicle purchase journey; with a focus on how in-vehicle technologies influence purchase decisions, how different tools shape the evaluation process, and examining post-purchase upgrade behavior.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in; line-height: 115%;\"\u003e \u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"margin-bottom: 0in; line-height: 115%;\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Arial; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003cspan lang=\"EN-US\" class=\"TextRun SCXW112207834 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW112207834 BCX8\"\u003eIf you are a CTA member and are having trouble accessing the reports in our CTA Store, please try some of the t\u003ca href=\"https:\/\/www.cta.tech\/Resources\/Research\/Troubleshooting-Tips\"\u003eroubleshooting tips\u003c\/a\u003e.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 115%; mso-bidi-font-family: Arial; color: #0d0d0d; mso-themecolor: text1; mso-themetint: 242;\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Consumer Technology Association","offers":[{"title":"Member","offer_id":49213733666986,"sku":"mr_CRS754_ecd_1","price":0.0,"currency_code":"USD","in_stock":true},{"title":"Non-Member","offer_id":49213733699754,"sku":"mr_CRS754_ecd_2","price":1999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0098\/6280\/7615\/files\/Slide1_157ef537-98ee-4729-8dd0-2ffa8518cffe.jpg?v=1788881540","url":"https:\/\/shop.cta.tech\/products\/2026-vehicle-technology-study-shopping-features-the-aftermarket","provider":"Consumer Technology Association®","version":"1.0","type":"link"}