20th Annual Consumer Technology Ownership and Market Potential Study

This report explores U.S. household ownership and purchase intent for several consumer technology products including: 4K Ultra HDTVs, smart watches, digital assistants, drones, virtual reality headset, video game consoles, smartphones, laptop computers, tablet computers, Bluetooth or wireless headphones, wearable fitness trackers, in-vehicle communications and more. The report looks at the most, and least, commonly owned consumer technology products in the United States.

Published: 5/1/2018