24th Annual U.S. Consumer Technology Ownership and Market Potential Study

This CTA Research study explores household ownership and purchase intent among U.S. households for key consumer technology products. “Purchase intent” serves as a leading indicator of trends shaping the technology marketplace over the next 12 months.

Specific topics discussed in the report include:

• Degree of Ownership – Household penetration rate of consumer technologies
• Trending Products – Categories of technologies gaining traction among consumers
• Interest in Lifestyle Tech – Purchasing interest levels on new and select lifestyle/emerging technology products
• Macroeconomic Impacts – Factors affecting HH shopping and purchasing habits, such as product availability and fiscal inflation
• Key Demographic Segments – Segments leading the way on purchasing intent

Technologies covered include:

• TVs (e.g., OLED, 8K, smart TVs)
• Smartwatches
• Video game consoles
• Computing devices (e.g., laptops, desktops, tablets)
• Smartphones
• Smart home devices
• Audio devices
• Lifestyle tech (e.g., pet tech, drones, electric scooters)
• And many more