5th Annual Canadian Consumer Technology Ownership and Market Potential Study

This CTA Research study explores household ownership and purchase intent among Canadian households for key consumer technology products. “Purchase intent” serves as a leading indicator of trends shaping the technology marketplace over the next 12 months.

Specific topics discussed in the report include:

• Household penetration rate of consumer technologies
• Trends and key takeaways, such as:
• 5G handset purchasing plans
• Smartwatch growth
• Smart home penetration & growth
• Purchasing intent for first-time buyers and repeat purchasers
• Impact of COVID-19 on consumer tech purchasing plans

Technologies covered include:

• TVs (e.g., 8K, HDR, smart TVs)
• Smartwatches
• Video game consoles
• Computing devices (e.g., laptops, desktops, tablets)
• Smartphones
• Smart home devices
• Audio devices
• Emerging tech (e.g., pet tech, drones, electric scooters)
• And many more

Published: June 2020