6th Annual Canadian Consumer Technology Ownership and Market Potential Study

6th Annual Canadian Consumer Technology Ownership and Market Potential Study

This CTA Research study explores household ownership and purchase intent among Canadian households for key consumer technology products. “Purchase intent” serves as a leading indicator of trends shaping the technology marketplace over the next 12 months.

Specific topics discussed in the report include:

  • Household penetration rate of consumer technologies
  • Trends and key takeaways, such as:
    • 5G handset purchasing plans
    • Smartwatch growth
    • Smart home penetration & growth
  • Purchasing intent for first-time buyers and repeat purchasers
  • Impact of COVID-19 on consumer tech purchasing plans

Technologies covered include:

  • TVs (e.g., 8K, HDR, smart TVs)
  • Smartwatches
  • Video game consoles
  • Computing devices (e.g., laptops, desktops, tablets)
  • Smartphones
  • Smart home devices
  • Audio devices
  • Emerging tech (e.g., pet tech, drones, electric scooters)
  • And many more

Published: June 2021

  • Members

    Regular price
    $0
    Sale price
    $0
    Unit price
    per 
    Login
  • Non Members

    Regular price
    $2,000
    Sale price
    $2,000
    Unit price
    per 

Join us!

Together let us shape our vibrant evolving industry

Become a member