6th Annual Canadian Consumer Technology Ownership and Market Potential Study
This CTA Research study explores household ownership and purchase intent among Canadian households for key consumer technology products. “Purchase intent” serves as a leading indicator of trends shaping the technology marketplace over the next 12 months.
Specific topics discussed in the report include:
Household penetration rate of consumer technologies
Trends and key takeaways, such as:
5G handset purchasing plans
Smartwatch growth
Smart home penetration & growth
Purchasing intent for first-time buyers and repeat purchasers
Impact of COVID-19 on consumer tech purchasing plans