Active Aging: Consumer Perceptions and Attitudes

This report looks to understand the attitudes, habits and perceptions of technologies for seniors. Consumers 65+ were surveyed along with a population of adult caregivers who actively make housing, medical, and technology decisions for a senior parent or relative. Specific objectives include:

• Measure ownership of existing technology among seniors
• Gauge awareness and attitudes around products and services for seniors in the areas of Safety and Smart Living, Health and Remote Care and Wellness and Fitness
• Understand the drivers and challenges of tech adoption among seniors and the role caregivers can play as advocates
• Identify factors that build consumer trust in technology products for seniors