{"product_id":"audio-in-everyday-life-a-generational-ethnography","title":"Audio in Everyday Life: A Generational Ethnography","description":"\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eCTA’s Audio in Everyday Life: A Generational Ethnography was co-sponsored by CTA’s Audio Division to develop a broader, behavior-led understanding of audio in everyday life and how it shows up across routines, contexts, devices and life stages.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThis qualitative research examines the choices and tradeoffs consumers make across performance, convenience and ecosystems, while identifying unmet needs, friction points, upgrade opportunities and meaningful generational differences.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThe scope addresses the following:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdentify \u003c\/strong\u003ehow audio shows up across daily routines and devices used\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvestigate \u003c\/strong\u003ehow consumers balance performance, convenience and ecosystems\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUncover \u003c\/strong\u003econsumers’ unmet needs and friction points\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetect \u003c\/strong\u003ewhen consumers become open to upgrading, switching or expanding setups\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContextualize \u003c\/strong\u003egenerational differences that shape use, adoption, trends and values\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003ePublished: August 2026\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: Calibri, sans-serif; font-size: 11pt;\"\u003eIf you are a CTA member and are having trouble accessing the reports in our CTA Store, please try some of the \u003ca href=\"https:\/\/www.cta.tech\/Resources\/Research\/Troubleshooting-Tips\" title=\"troubleshooting tips\"\u003etroubleshooting tips\u003c\/a\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Consumer Technology Association","offers":[{"title":"Member","offer_id":49072292298922,"sku":"mr_crs753_ecd","price":0.0,"currency_code":"USD","in_stock":true},{"title":"Non-Member","offer_id":49072292331690,"sku":"mr_crs753_ecd2","price":1999.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0098\/6280\/7615\/files\/Cover_79213d84-00dd-4649-80bc-8a18e23c96e2.jpg?v=1786985393","url":"https:\/\/shop.cta.tech\/products\/audio-in-everyday-life-a-generational-ethnography","provider":"Consumer Technology Association®","version":"1.0","type":"link"}