Augmented Reality

Augmented Reality and Virtual Reality: Consumer Sentiments 2017

This report was designed to track consumer sentiments toward augmented reality (AR) and virtual reality (VR) and compare 2016 findings to 2017. Specific objectives include:

  • Gauge consumer awareness of AR/VR including features and use cases in entertainment, shopping, social media and education/training
  • Understand consumer perceptions of AR/VR including benefits and limitations
  • Understand general consumer interest in using AR and VR technologies
  • Quantify consumer purchase intent of VR headsets and VR content
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