Augmented Reality

Augmented Reality and Virtual Reality: Consumer Sentiments 2018

This report was designed to track consumer sentiments toward augmented reality (AR) and virtual reality (VR) and compare 2017 findings to 2018. Specific objectives include:

  • Gauge consumer awareness of AR/VR including features and use cases in entertainment, shopping, social media and education/training
  • Understand consumer perceptions of AR/VR including benefits and limitations
  • Understand general consumer interest in using AR and VR technologies
  • Quantify consumer purchase intent of VR headsets and VR content
  • Members

    Regular price
    $0
    Sale price
    $0
    Unit price
    per 
    Login

Join us!

Together let us shape our vibrant evolving industry

Become a member