Biometric Technologies

Biometric Technologies: Understanding Consumer Sentiments 2017

This report aims to determine consumer awareness, adoption and sentiments toward facial recognition and other biometric technologies, such as digital fingerprinting, eye retina/iris recognition, voice pattern recognition, facial pattern recognition and ear biometric and hand measurement. Other objectives include:

  • Understand consumer exposure and sentiment to the use and adoption of biometric technologies
  • Understand consumer awareness, knowledge and preference about how biometric data is collected, stored and used
  • Track how consumer awareness, adoption and sentiments towards biometric technologies are evolving with time
  • Understand comfort level with the myriad uses of these technologies, where are the opportunities and where might the industry encounter pitfalls
  • Identify consumer responses to these emerging technologies and what they reveal about consumer preferences in their day-to-day lives
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