Black Friday

Black Friday Week Survey 2017

This annual report provides insight into consumers’ shopping behaviors and expectations during Black Friday Week, specifically Thanksgiving Day, Black Friday and Cyber Monday as well as the remainder of the holiday shopping season including December.

Overall topics examined include:

  • When/For Whom/How/Where consumers shopped during Black Friday Week
  • What consumers purchased during Black Friday Week (overall and technology-specific)
  • Consumer shopping expectations for the remainder of the holiday season
  • General holiday shopping beliefs
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