Consumer Perceptions: DIY vs. Professional Installations of Home Technology

This report seeks to gain an in-depth understanding of consumer sentiments and behaviors when it comes to installing technology products in their homes. The objectives of this study include:

• Understand the benefits and drawbacks of do-it-yourself (DIY) installations compared with hiring a professional installer
• Examine which factors are most important to consumers when deciding on a professional installer
• Determine where/how consumers find professional installers
• Understand the service history of those who have prior experiences with professional installers
• Measure how quickly into a project, consumers decide to DIY vs use a professional installer