Consumer Profiles: Women and Tech 2018

This report seeks to explore how U.S. households, particularly women, consume technology. Specific objectives include:

• Understanding basic technology purchasing habits and services used among U.S. adults
• Determining U.S. adults’ likelihood to purchase technology products for the household in the next two years
• Determining top products of interest for the 2018 Mother’s Day holiday

Published: 4/3/2018