The objective of this research is to understand how U.S. households are shifting behaviors at home in response to the COVID-19 outbreak in the United States since the beginning of March 2020. Specifically, this research focuses on:
Frequency of content consumption (streaming video, eBooks, etc.).
Frequency of online ordering (groceries, restaurant take-out, household product delivery, etc.)
Use of contactless delivery options for food and groceries
Frequency of social media engagement to stay connected and share information
Use of online health and fitness tools
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Published: March 2020
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