Data Privacy: U.S. Consumer Attitudes & Behaviors

The survey was undertaken to better understand public opinion regarding the concerns of U.S. adults around privacy and technology.

The primary goal of this research is to gain an in-depth understanding of consumers’ attitudes and behaviors regarding online data privacy. Specific research objectives include:

• Assess the level of comfort in sharing personal data
• Understand perceptions surrounding responsibility for the protection of consumer data
• Understand what actions consumers have taken to protect their data
• Gauge the overall level of concern regarding data privacy
• Assess the level of trust in various types of companies around handling personal information
• Understand the types of information U.S. adults are comfortable sharing and with whom
• Assess U.S. adults’ perceptions of companies who may misuse data or have data breaches
• Gauge interest levels in various incentives to information sharing

Published: March 2022