Data Privacy

Data Privacy: US, Europe and China Consumer Attitudes & Behaviors

The primary goal of this research is to gain an in-depth understanding of consumers’ attitudes and beliefs regarding online data privacy, focusing on the United States, China, and Europe. Specific research objectives include:

  • Assess the level of comfort in sharing personal data
  • Understand perceptions surrounding responsibility for the protection of consumer data
  • Understand what actions consumers have taken in an effort to protect their data
  • Gauge overall level of concern regarding data privacy
  • Assess level of trust in various types of companies around handling personal information
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