Data Privacy: US, Europe and China Consumer Attitudes & Behaviors
The primary goal of this research is to gain an in-depth understanding of consumers’ attitudes and beliefs regarding online data privacy, focusing on the United States, China, and Europe. Specific research objectives include:
Assess the level of comfort in sharing personal data
Understand perceptions surrounding responsibility for the protection of consumer data
Understand what actions consumers have taken in an effort to protect their data
Gauge overall level of concern regarding data privacy
Assess level of trust in various types of companies around handling personal information
Adding product to your cart
Join us!
Together let us shape our vibrant evolving industry