Drones

Drones: Public Perceptions & Consumer Attitudes

This report explores consumer ownership and attitudes toward drones and their current applications. Specifically, this research:

  • Determines general awareness and number of owners by type of drone
  • Assesses likelihood to purchase a drone within the next 12 months
  • Among owners, determines current applications/uses
  • Gauges level of awareness of safety messaging
  • Measures level of awareness of use cases
  • Understands the impact of certain scenarios on purchasing decisions
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